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Dimethylaminoethanol bitartrate 

DMAE, dimethylaminoethanol is considered to be a choline "Vitamer", and is normally present in small amounts in the brain.  It has been linked to improving brain function, including elevating mood and improving memory and learning.

DMAE has also been touted as an anti-anxiety vitamer, exhibiting acetylcholine like stimulation and  a possible substitute for drugs such as Ritalin for hyperkinetic children.